Church Marketing - What Not to Do (click for video)
When you watch this you'll squirm a bit. Here's the context. Bank of America has absorbed MBNA and this song was written to welcome the newly conquered.
A version of U2's One - like you've never heard it before.
It must have sounded like a good idea to someone at some time.
I love the white shirts and ties and the shell shocked audience. The singer is actually pretty good.
So - church marketers - where do you think this idea went wrong?
Intent?
Execution?
Context?
Tail wagging the dog?
Would love to hear any comments.
Rex
A version of U2's One - like you've never heard it before.
It must have sounded like a good idea to someone at some time.
I love the white shirts and ties and the shell shocked audience. The singer is actually pretty good.
So - church marketers - where do you think this idea went wrong?
Intent?
Execution?
Context?
Tail wagging the dog?
Would love to hear any comments.
Rex
2 Comments:
Rex,
I am trying to put myself in the place of the newly conquered and from that seat, I think it went wrong from the get-go. I don't think I would want to be reminded that I'd just been "bought" and if I had to be reminded I would have preferred to have been reminded by somone a little less "cheesy." I pastor a church plant about 18 months old and one thing I am beginning to learn is that few people want to be identified as targets. And if I am a target then "hit" me with something I don't mind being hit with - something that will make me feel like a target that is really cared about.
Great observations. You put yourself in their seat. I like Christoper Locke's 2 books, especially Gonzo Marketing. He focuses on how to create true dialogue with our "prospects" and it applies to those we hope to reach for Christ too.
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