Digital Native Skill 1 - Learning the Medium
Listen to the story on NPR about a new trend - Video Resume's (click on the title link above).
I'm not ready to jump on board with this. Most look amatuerish; poor audio, poor lighting and stiff. The good ones - those are obvious - understand the medium.
The NPR article selects several of their favorites to view. It worth looking at and critiquing.
Video production is a Digital Native Skill (just like reading was a Print Native skill in the 1500s). Right now we're seeing old shool thinking (read my resume) on a new medium. This is called REMEDIATION. Effective communication in a Digital world requires a different mind-set and different skills.
Think about it if you're in charge of worship, communication or the pastor of any church. Is your website simply an online brochure, fact sheet or an infomercial?
Important Mindshift 1 - Video skill on the web are different than video skills in a Broadcast world. You've got 3 to 5 minutes to do your thing online - and your goal is to provoke comment and dialogue. Writing, producing and even intent are different online than for a mass audience.
I don't have this skill. I'll need to develop it. My 14 year old son, on the other hand, threw something together over the holidays using my small Canon PowerShot Camera as a video camera and whatever software he found on my laptop to edit it. The point is, you don't need sophisteicated and expensive technology to learn the skills.
You do need a different mindset (that's the hard part).
Here is Nathan's add for "Instant H2O" spot on www.Metacafe.com. He used his brother and sister as actors.
The Reformation fathers understood the importance to master reading and writing creating institutions to provide the intellectual infrastructure that formed the Modern Western world. Current leaders might consider shifting resources to train their congregations with the skills of Media literacy and release them to change to entire globe.
Rex
I'm not ready to jump on board with this. Most look amatuerish; poor audio, poor lighting and stiff. The good ones - those are obvious - understand the medium.
The NPR article selects several of their favorites to view. It worth looking at and critiquing.
Video production is a Digital Native Skill (just like reading was a Print Native skill in the 1500s). Right now we're seeing old shool thinking (read my resume) on a new medium. This is called REMEDIATION. Effective communication in a Digital world requires a different mind-set and different skills.
Think about it if you're in charge of worship, communication or the pastor of any church. Is your website simply an online brochure, fact sheet or an infomercial?
Important Mindshift 1 - Video skill on the web are different than video skills in a Broadcast world. You've got 3 to 5 minutes to do your thing online - and your goal is to provoke comment and dialogue. Writing, producing and even intent are different online than for a mass audience.
I don't have this skill. I'll need to develop it. My 14 year old son, on the other hand, threw something together over the holidays using my small Canon PowerShot Camera as a video camera and whatever software he found on my laptop to edit it. The point is, you don't need sophisteicated and expensive technology to learn the skills.
You do need a different mindset (that's the hard part).
Here is Nathan's add for "Instant H2O" spot on www.Metacafe.com. He used his brother and sister as actors.
The Reformation fathers understood the importance to master reading and writing creating institutions to provide the intellectual infrastructure that formed the Modern Western world. Current leaders might consider shifting resources to train their congregations with the skills of Media literacy and release them to change to entire globe.
Rex
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